Engaging An Audience Through Online Communities

Using the Internet to engage online communities through social media is a great way to collect quantitative information about topics, develop new angles, and even find new audiences.

The old Transgender Resource Center of New Mexico before it was demolished. (Photo by K. Charles Moore)

The old TGRCNM before it was demolished. (Photo by K. Charles Moore)

Feedback over the Internet is often times negative but if you give an individual a voice with a guise, the truth can become apparent. Many may say this is quite the contrary and that the Internet is full of dishonesty. People become more honest over the Internet and according to Jeff Hancock dishonesty is in human nature, especially in relationships with others. For instance in this TED Talk, The Future of Lying, Hancock references studies based on online resumes, Facebook personalities, online dating, and compared them with the day-to-day lies of an individual. Hancock states that in much more instances online communication is more honest than face-to-face.

This is why it is important to use the Internet to engage and collect feedback from individuals based upon their knowledge or opinions. Throughout this last week, surveys and stories were conducted on transgender awareness. These stories and surveys were shared on the Internet and gained responses.

The Story Intro of Being Gender from Kevin Charles Moore on Vimeo.

A story with a video to the intro of a documentary was shared along with an article about the Transgender Resource Center of New Mexico or TGRCNM. This story received eight shares from the site posted and 23 likes, with one reader expressing excitement for the actual story after viewing the intro clip.

Transgender Awareness Survey - Conducted by K. Charles Moore

Transgender Awareness Survey – Conducted by K. Charles Moore

The next week a post to Reddit along with a survey, that was also posted to Twitter and Facebook, requested users to answer three questions about transgender awareness. The first assumption was to post directly to transgender subReddits but this generated one response, that posting in a transgender subReddit would generate bias responses. This led the post to be created under a subReddit for politics and it gained much more responses. Reponses came from transgender individuals and some who might have been unsure about what being transgender means. One such responder asking, “What are transgender rights?”

Reddit Response to Transgender Awareness

Reddit Response to Transgender Awareness

With the initial posts the target audience was the community directly affected, but without engagement other audiences became the focus. Understanding an audience through engagement helps develop a new angle and answers the question, whom should the story really be affecting? In the case of transgender awareness much of the transgender community is already aware of its struggles, it is the other social communities that are unaware.

Protesters Take to the Streets in Albuquerque Over Disapproval of Police Shootings

This is the second wave of protests amidst recent Albuquerque police shootings that have left a homeless man dead, it started at 12:00 pm MST and kicked off with the protest beginning on Central Avenue.

Many showed up wearing Guy Fawkes masks and holding signs in support of Anonymous. The cyber group Anonymous has taken down APD sites with cyber attacks and even intercepted cabq.gov official email contents. Anonymous is standing with the demonstrators calling for a change.

The protests began on Central Avenue but the demonstrators marched to the Albuquerque Police Department. This is where many spoke about their experiences and called for an end to the shootings. The demonstrators were later met with police in riot gear once the march headed downtown. With the protesters calling for change, will the city of Albuquerque listen; two protests in one-week makes it certain they have heard the call.

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)

APD Protests. Albuquerque, NM (Photo by K. Charles Moore/ Full Sail University)