For more than a decade the Guild Cinema has welcomed guests into an intimate environment, giving viewers a chance to witness independent and foreign films, along with hosting events and film festivals.
Originally when the Guild Cinema opened its doors in 1966 it catered to a more mature crowd, in adult entertainment. This was short-lived, and since then has had a few owners along the way. Today’s owners Keif Henley and Don Sherry are keeping the independent art house alive with events, foreign films, indie films and wonderful cinematography not shown in large chain theaters.
The Guild Cinema is located in the Nob Hill district of Albuquerque and this classic art house theater is one of a kind. Many of the indie style theaters in Albuquerque have come and gone while the Guild has been holding strong. This is in part due to the wonderful audience, who come to view the great classics, independent, and even foreign films presented at the Guild Cinema. Henley and Sherry have also been successful in choosing films that are often a hit for their box office, and this comes from the years of enjoying the films themselves. Many who come in can be entrusted to get a lively conversation about the film they have just watched. This is because Henley and Sherry watch every film that is shown in their theater. Making the film exposure personal is part of the success that brings audiences back to the Guild for a meaningful experience in cinematography.
Each year the Guild hosts the Southwest Gay and Lesbian Film Festival, an event that has become one of the longest running film festivals in New Mexico. The Cinema often hosts other special events as well, such as the Alibi Midnight Movie. With an upcoming event for Cinco de Mayo, Henley and Sherry also plan to screen the movie shot and directed by Sergei Eisenstein entitled, Que Viva Mexico. In a project that began during the Great Depression, this film documents and portrays Mexico’s history and culture.
While continuing to educate its audience through cinematography, the Guild Cinema is leaving its viewers with an experience that gives a better understanding on the art and appreciation of filmmaking.